Product Design

Image of seated appphoto of tabletfloating desktop3 tiered cakepicture of a brochure

a. Hello!

I'm Yoojung.

Some people call me YJ.

I’m a product designer who used to be a pastry chef 🍰
which means I like to work fast, clean and meticulously.

three floating mobile screenseducational brochurecap table data visualizationrestaurant reservation app

b. Design Portfolio

responsive web screens
restaurant reservation app mobile screen with recipe app
fridge with recipe app

CASE Studies

Using data-driven insights, I have led large features from research through execution, as well as small iterative projects enhancing user engagement metrics.

You can explore some of my works here: 


c. Principles


Be Sustainable

• Keeping things organized makes the whole process faster and easier
• Always go for the things that are already in the inventory - Unless they're outdated


Be Purposeful

• Know and understand your target. Get actionable feedback to match their taste
• Every visual element on a screen (or a dish) needs to serve a purpose.


Be Transparent

• Document the process as if it's a recipe: step by step and with exact measures
• Make the design process open and accessible like an open kitchen

d. Design Tools

aka proficiency


e. About me

image of the author

Hey! Thanks for visiting my site. My name is Yoojung, and I'm a product designer based in NYC. As a reformed pastry chef, I approach design principles the same way I would approach a good bake.

Outside of being a designer, I’m a self-motivated autodidact and a multilingual creative with an endless supply of cookies.

If I'm not designing something, I'm probably walking around the city searching for new chocolate shops.

f. Contact

📬 Response Time: 48h
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